Live · 4m ago
Insights Feed
What's working, what's not — fresh from your competitor radar.
What's working
4 cards
Behind-the-scenes Reels are crushing it
Posts with BTS video format get 3.2× more engagement at your competitors over 84 posts in 30 days.
Do this: Film one barista shift and post a 20s Reel by Friday.
6 competitors · 84 posts · 95% confidence
15–25 second Reels outperform longer ones
Sweet-spot length for cafés in Lviv is 18s. Anything past 35s drops 60% in completion rate.
Do this: Cut your next Reel down to ≤25s.
TikTok + IG · 142 reels
Posts before 11am get 2× saves
Morning content lands harder for your niche. Latte art at 8–10am is peak.
Do this: Schedule your morning Reel for 09:30.
30-day window · all competitors
Hashtag #kavalviv has 4× organic reach
Local-language tag is under-used and over-performing.
Do this: Add #kavalviv to your next 5 posts.
27 posts using it
What's failing
3 cards
Long carousels (8+ slides) flop
47% reach drop on long carousels in your niche. Audience scrolls past.
Do this: Cap carousels at 5 slides with a strong slide-1 hook.
31 posts analyzed
Pure promo without storytelling = no saves
Posts that lead with 'sale' or 'discount' have 0.4% save rate vs 3.1% niche avg.
Do this: Wrap promos in a story (origin, ritual, result).
62 promo posts
Stock-style food photos underperform
Plated overhead shots without people get 38% less engagement than candid moments.
Do this: Add hands, baristas or guests to the next 3 food shots.
94 photos clustered